Lovehoney are the sexual happiness people and we're proud to make a fun, fulfilling sex life available to everyone. Formed in 2002, we created a comfortable, couple-friendly online space that appeals to all sexualities, genders and relationship types. We're the UK's biggest online show more » adult retailer, and have expanded to North America to be the global leader in sexual happiness. We sell a wide selection of toys, lingerie, essentials, lubes, erotic books and sexy gifts worldwide, including our exclusive range of own brand toys. In 2012, we secured the exclusive global licence to design, manufacture and sell Fifty Shades of Grey sex toys, bondage items and pharmacy products approved by author E L James.